Our smoke-free vision
There are more than one billion smokers in the world. And despite health warnings, campaigns focused solely on cessation, and increasing tobacco control measures, this number will not significantly decrease in the coming years, according to the World Health Organization. At PMI, we have made it our mission to replace cigarettes with smoke-free alternatives as soon as possible.
This will take time. But we are making significant efforts to accelerate the transition. To date, we have dedicated more than 1,516 scientists, engineers and technicians, and invested over USD 10.5 billion, in the research and development of innovative smoke-free products that adult smokers can switch to.
PMI’s vision for a smoke-free future (without cigarettes)
Jacek Olczak, CEO of Philip Morris International, speaks to camera:
This company is about the progress.
This company wants to change the world.
If we can get there, this is going to be phenomenal.
[Classical music]
Text on screen reads: We've built the world's most successful cigarette company,
but we have thoroughly transformed,
taking great strides towards realizing our vision of replacing cigarettes for good.
Stefano Volpetti, President, Smoke-Free Inhaled Products & Chief Consumer Officer for PMI, speaks to camera:
This company has had the courage,
the visionary leadership,
to establish a new direction, to disrupt the category.
Text on screen reads:
It's why we've invested more than $10.5 billion to date
and employed over 1,500 scientists, engineers and R&D experts to develop our smoke-free products.
Michael Voegele, Chief Digital and Information Officer for PMI, speaks to camera:
I think it’s a unique challenge, being part of a team that revolutionizes the industry.
Text on screen reads:
It's our ambition that within the next two years, more than 50 percent of our net revenue will come from smoke-free products.
Jacek Olczak continues speaking:
The big aspirations address the problem of smoking,
going smoke-free,
over 50 percent of revenues coming from this product.
This is very ambitious and that calls for a progress.
Marian Salzman, Senior Vice President, Global Communications for Philip Morris International, speaks to camera:
We’ve said yes to people when they want to ask us questions.
We’ve told them the truth when they’ve posed the questions.
Text on screen reads:
With the right regulatory encouragement and support from civil society
we believe many countries can end cigarette sales within 10 to 15 years.
Jacek Olczak continues speaking:
If you compare it to many other industries
which also were going for some transformation driven by the product,
nobody is coming that close, as we are.
Text on screen reads:
Innovation, science and technology drive our transformation,
helping us deliver a better, smoke-free future.
Philip Morris International logo appears.
Text on screen reads:
It's always better to quit tobacco and nicotine altogether, but those who don't, deserve access to and accurate information about better alternatives to cigarettes.
Music ends.
Why are we going smoke-free?
We understand the millions of men and women who smoke cigarettes. Many are looking for less harmful, yet satisfying, alternatives to smoking. We will give them that choice.
We have a commitment to our employees and our shareholders, which we are fulfilling by pursuing this path to sustainable success. We have a commitment to society, which expects us to act responsibly. We are doing just that, by delivering a smoke-free future.
The progress our company has made has allowed us to raise our ambitions still further. By aiming for 50 percent of our total net revenue to come from smoke-free products by 2025, we are accelerating the journey toward a world without cigarettes.
As of June 30, 2023, there were approximately 19.4 users of our leading smoke-free product, of whom 72 percent had stopped smoking completely.*
PMI is committed to serving as an agent of change and advocate of positive values.
* Source: 2023 Q2 Results.